Empowering Local Businesses and Events in the Digital Space
Industry: Information Technology
This case study highlights the resilience and adaptability of Eventsandoffers.com, which, despite facing setbacks during the initial years, evolved into a global platform for local businesses and events. The strategic use of advanced technology, free listing options, and the ability to attract international listings showcase the success of the portal in addressing the challenges faced by local vendors in the digital age.
Objectives
- Provide a platform for local businesses to list and promote their offers, discounts, and deals.
- Offer a free and accessible space for businesses to showcase events and sell tickets.
- Address the challenges faced by local vendors in competing with large e-commerce portals.
Challenges
- Local vendors struggling to compete with large e-commerce platforms.
- Lack of a dedicated platform for local businesses to showcase deals and events.
- The impact of COVID-19, causing a setback in the initial stages of the portal.
Strategic Solution
Creation of Eventsandoffers.com
Recognizing the challenges faced by local businesses, the platform was developed to empower them by providing a free space to list offers, deals, and events.
Free Listing and Promotion
Local businesses and event organizers could list themselves and promote their offerings without any cost, ensuring inclusivity and accessibility for all.
Advanced Technology and Ticket Sales
Leveraged advanced technology to allow businesses to sell tickets and vouchers directly through the portal, eliminating the need for additional platforms.
International Visibility
Despite setbacks caused by the COVID-19 pandemic, the portal gained international visibility, attracting listings from various countries, including conferences, seminars, and educational events.
Ultimate Outcome
Global Reach Without Promotion
Eventsandoffers.com achieved global visibility and recognition without active promotion, showcasing the effectiveness of its architecture in meeting search engine requirements.
Empowering Local Businesses
Local vendors and businesses found a platform to promote their deals and offerings, overcoming the competition posed by larger e-commerce stores.
Diverse Event Listings
The portal became a hub for diverse event listings, including international conferences and seminars, establishing its presence on the global stage.