Him Samachar - Revolutionizing Technology in Media.
Industry: Online News Portal
This case study highlights the strategic vision of HIM SAMACHAR in pioneering online news delivery in Himachal Pradesh. By prioritizing real-time news coverage, building a robust network, and embracing technological advancements, HIM SAMACHAR not only became the go-to source for Himachal news but also achieved global recognition and profitability within a short span.
Introduce a dedicated online news portal for Himachal Pradesh in an era dominated by print media.
Connect people with instant and up-to-date news coverage.
- Establish a robust online presence and become the go-to source for Himachal news.
Limited popularity of online news portals in Himachal Pradesh.
- Competing against established print media.
- Building a reliable network of reporters and bureaus across the state.
HIM SAMACHAR became a renowned online news portal, ranking first on Google search results for relevant keywords.
Achieved a reach in 192 countries, connecting with Indians abroad and providing a global platform for Himachal news.
Secured advertising partnerships with government bodies, political parties, and corporate entities, transforming into a profitable and successful venture within two years.